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I created the UX for ESPN's new flagship app, shipping exclusively with the new Nokia Lumia 900 and 920 Windows 8 phones. Client was looking for out-of-the-box ideas and way to unify their various current apps, very limited timeframe, worked with beta SDK; Windows "Metro" visual guidelines were not final or published at the time. Added complexity came from the requirement that IA had to, on the fly, reflect the global scenario of locale-based emphasis on specific sports.