the story of mr moo

Mr moo 4

A style exploration project where we had flexibility to brand name into a character. Had fun working on this one. I was able play with a color palette I normally don’t use.

The concept of on-boarding to the software was laid out in comic panel form and told in sequence as a narrative. The typography is not final in these examples, as I was focused on the illustration work at this stage of the process.

higher-res and progress:
http://www.tragnark.com/970/telling-a-brands-story-in-comic-panel-form/

keyboard shortcuts: previous shot next shot L or F like Z toggle zoom