Merit Identity

Merit branding

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A little glimpse at one of the larger branding projects I've working on this year for a Michigan based brand called Merit. I was responsible for for all branding, standards, and a majority of graphic development for their apparel.

Merit is an awesome cause based lifestyle brand that helps get underprivileged youth into college and achieve success through education.

Right now they currently have a campaign up on Indiegogo that could use some help.

http://www.indiegogo.com/merit

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