Merit Identity


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16 Responses

  1. David M. Smith David M. Smith

    A little glimpse at one of the larger branding projects I've working on this year for a Michigan based brand called Merit. I was responsible for for all branding, standards, and a majority of graphic development for their apparel.

    Merit is an awesome cause based lifestyle brand that helps get underprivileged youth into college and achieve success through education.

    Right now they currently have a campaign up on Indiegogo that could use some help.


    over 1 year ago

  2. Alex Lloyd Alex Lloyd

    Great work David. Strong, iconic marks. And a great cause.

    over 1 year ago

  3. Jason Thornton Jason Thornton

    Very nice!

    over 1 year ago

  4. Maleika E. A. Maleika E. A.

    Wonderful work, David.

    over 1 year ago

  5. Scott Greci Scott Greci

    The primary mark for this is amazing.

    over 1 year ago

  6. Dennis Eusebio Dennis Eusebio

    Kind of dig the M on it's own. Almost doesn't need the crest. But I guess it depends on the creative brief.

    over 1 year ago

  7. Ivaylo Nedkov Ivaylo Nedkov

    Love it @David M. Smith

    over 1 year ago

  8. Luis Lopez Grueiro Luis Lopez Grueiro

    So good!!

    over 1 year ago

  9. Trina D. Lambert Trina D. Lambert

    mighty fine work.

    over 1 year ago

  10. David M. Smith David M. Smith

    Thank you everyone!

    over 1 year ago

  11. Jeremy Richie Jeremy Richie

    Had a feeling this was you. Nice work.

    over 1 year ago


    Nice work, i like the third concept!

    over 1 year ago

  13. derric derric

    Very nice. I really like the m with the crest, but it stands out on its own just as well. Very nice work.

    over 1 year ago

  14. Dave Gates Dave Gates

    LOVE IT.

    over 1 year ago

  15. Doug Penick Doug Penick

    I dig it! The M is strong, and the M in the crest is a beauty.

    over 1 year ago

  16. Chuck Spidell Chuck Spidell

    That badge is so dope.

    over 1 year ago

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