Rockatee Logo 2013 (WIP)

11 Responses

  1. Maleika E. A. Maleika E. A.

    Insomnia! Gaaaah!

    Here's the bigger version.

    Initially, I had wanted to have a logo with just the first letter. I've had a few attempts that are still archived on my dribbble page from way back. Then I changed course and created custom lettering for my brand. However, so far, I find those iterations a little too boring, too rational and not really represent me or my work.

    My aesthetic criteria are:

    Make it bold
    Make it simple
    Make it vintage/retro
    Make it friendly

    In addition to representing the style I most identify with (which is Bauhaus, Neue Sachlichkeit, and Pop Art) I want it to express warmness, kindness and clarity, amongst other things. Most important of all, obviously, is that it should be memorable, but as this is a first attempt, I'll have many, many more iterations to do.

    Not too happy with the colors yet. I need to find a better balance because I like bold but I also like muted, saturated colors and the latter is somewhat amiss in this iteration.

    Well, it's a Work-in-progress, so comments and critique are most welcomed, as always.

    over 1 year ago

  2. Razvan Baban Razvan Baban

    Make it colorful I can add, :).
    My suggestion is to extend the top red and orange lines above the yellow one and to drop it exactly like the yellow line to obtain a more natural flow. Did you know what I mean?

    over 1 year ago

  3. Jonas Jonas

    Great work, love the colors!

    over 1 year ago

  4. Robert Bree Robert Bree

    I love the letter "R" and i have a collection here on pinterest


    over 1 year ago

  5. Jordan Simpson Jordan Simpson

    Love this, the textures are great and work well with the colours.

    over 1 year ago

  6. Kartik Mahant  Kartik Mahant 

    Very solid and for me spot on with the requirements.

    over 1 year ago

  7. Joel Glovier Joel Glovier

    This is TEH EPIC.

    over 1 year ago

  8. Ted Goas Ted Goas

    Quite different from your current look. I think you fulfilled your requirements with this direction, looks great!

    over 1 year ago

  9. Maleika E. A. Maleika E. A.

    @Razvan Baban, yes, I know what you mean. I'll definitely give that a try. Thanks!

    @Robert Bree, that's a great collection. I've followed you. :-)

    @Ted Goas, I think the colors need to be reworked, but the direction feels OK. Thanks for your feedback. :-)

    @Jonas Söder, @Jordan Simpson, @Kartik Mahant ✦✦✦, and @Joel Glovier, thanks. :-)

    over 1 year ago

  10. Kevin Ohlin Kevin Ohlin

    As far as color is concerned, I think the blue in there is spot on. The yellow/orange/red can definitely be brought into line with that color, but the trick will be maintaining friendliness and boldness with muted warm colors.

    Edit: love this R, btw.

    over 1 year ago

  11. Maleika E. A. Maleika E. A.

    @Kevin Ohlin, thanks for the great feedback. :-)

    Yes, that is exactly my problem. I don't think I'll stick with the color scheme, at least not in that range. The patterns and textures help a bit with adding some warmth but I doubt I'll be using textures on the site, eventually, so the colors must really work and function in and by themselves. So far my colors say lots about boldness and vividness but not so much about warmth.

    I'll keep working on it.

    Thanks again! :-)

    over 1 year ago

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