Mr Jonny Wood - a brand story

When I made the decision to become a freelance designer in 2006 I chose the name J.Wood Creative. This would allow progression from freelance to small studio when the time came. As the creative industry advanced, twisted and changed over the years, I saw many small studios struggle or close.

I was working on projects individually or with a small team I had specifically appointed. This approach works. I made the decision to rebrand as Mr Jonny Wood to focus on the individual, the freelancer. When you hire Mr Jonny Wood, you're hiring an experienced designer, you're hiring a person. My brand and name now reflect this.

Check out the attachment or view the full story.

Posted on Dec 7, 2012

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