Mike Velez

Efecty Rebrand

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Efecty is a payment platform specialized in collections, payments and nationwide money transfer with more than 20 years of experience in the market. Currently, it has a network of 8,000 customer service points, determined in more than 1,070 municipalities in Colombia, providing its customers nearby service points, where they can make their payments quickly and safely.

The objective of the project is to redesign the visual identity of efecty giving it a fresh, clean and recognizable esthetic that reflects the attributes of trust, closeness and tranquility.

See the complete project here.

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Thanks! 👌💪

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