Southern Turf

Whipped up this design for a friend in Honolulu. His company initially wanted to reduce the amount of colors in their current logo. Instead, I recreated their identity. The long, center grass blade is a subtle, organic letter ‘S’ and the group of three blades form an arrow facing south.

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More from Travis Lum

  1. Winter is coming.
  2. San Francisco Vermin
  3. Watch Saturday Morning Cartoons
  4. She’s now on Netflix. Perfect.


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