Digital Marketing Firm Sales Deck

Traction House is an investment marketing firm I co-founded in 2018 with Simon Jalbert. This was our very first attempt at a sales collateral that was used to showcase our competitive advantage to stakeholders and prospects.

Design Commentary:
This was the original design look for the Traction House brand, in use in the first half of 2018. At this early stage we were primarily interested in this concept called "hypertargeting" which meant focusing marketing and advertising content at an extremely narrow market segment online. Visually I was seeking to achieve a big data, AI technical look, hence the node graphics and dark grey tones. The serif fonts were also used to contribute an air of sophistication and class.