Season 2 of the Overtime podcast is here! Listen to the first episode with Meg Robichaud now.
Batteries don’t just power cool things, anymore. They are the cool things. With this new package design for Duracell, I created a promotional tool to get people excited about the batteries they buy. I used icons from popular culture, like Star Wars, to help the Duracell brand stand out on the shelf from its competitors. It gives people a chance to connect directly with the product in a way that other brands don't. Who knows, maybe in 50 years we’d see this packaging up at a collector’s auction.
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