Help me enforce good design.

2 Attachments

4 Responses

  1. Andrew Knapp Andrew Knapp


    THE SHORT STORY

    I want my local brewery to have an awesome logo & labels. They might be stuck to their current design, and I want to convince them otherwise. Help me revise it into something everyone will love.


    THE LONG STORY

    I live in a city which has been brewer-less for over a decade. A new one is sprouting up and I've taken it upon myself to ensure they have a good clean logo which will certainly lead to a good clean label and packaging.

    The problem is this: I've shown my rendition of the logo compared to their current logo which has been quickly brewed up (pun intended). My designer friends chose mine. My non-designer friends chose the other because it had more "punch". The client is going to do the same.

    I need your input (and rebounds!) to ensure that the client will choose a well designed logo, and that the local craft beers are saved from bad kerning and smoke stacks that look like canons.

    Rationale: my city is home to the world's most resourceful nickel refinery and thus has a giant smokestack on the horizon. Google: sudbury smoke stack.

    I'll super appreciate any feedback / rebounds / comments. Be nasty.

    over 1 year ago

  2. Jacob Irwin Jacob Irwin

    let's put it this way. i would drink beer with your logo on it on the premise that it is really solid. i can't say the same for the other, which looks like it has all the ingredients for an excellent recipe but was executed by a cook in training. not sure if that's nasty, but it's true.

    over 1 year ago

  3. Andrew Knapp Andrew Knapp

    Thanks @Jacob Irwin :) ... and that's exactly what I want to convey to the chef behind the brew! I like it when the design-saavy start businesses. The stars don't always align, however, and I think this makes for a really interesting challenge. Onward, I say!

    over 1 year ago

  4. Joel Kimmel Joel Kimmel

    This looks great, Andrew, and way better than their label.

    over 1 year ago

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