Inter App Interactions

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Here's something I'd love to see in iOS - being able to use app functionality while browsing the web, instead of having to use bookmarklets, copy URL's or switch apps.

This example shows the Pinterest sharing button on a webpage being intelligently linked to the installed Pinterest app. Tapping the button opens a pin sheet, instead of taking you to the Pinterest site.

Could have many cool uses I think. What do you think?

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