Another part of the purchasing journey but this time looking into the way the user starts there journey and how they get to the Mamas & Papas site. (this is more of a site wide audit and although it contributes to the purchasing journey it is not just limited to this certain journey)
it is a start, still not finished as there are so many more ways that our demographic can reach our site, from my findings i am hoping to be able to utilise the information collected to identify any ways we can further reach out to our audience.
let me know what you think :)
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