Premium Choice Ladies

Premium choice ladies 400x300

We're trying to create a sub-brand for the young female audience.

We need to incorporate the Premium Choice brand and create a striking design that stands out in quite a dull market.

At the same time, it's difficult to create a style that isn't too derogatory to the female audience but the stereotypical pink and swirly style is so effective in this market.

keyboard shortcuts: previous shot next shot L or F like Z toggle zoom