The Complete Guide to Cross-cultural Design

Most designers wrongly assume that designing products for different cultures simply requires some language translation, switching currencies, and updating a few images to represent the local culture.

Designer Jônatas Vieira outlines how the road to successful cross-cultural design with great UX is far more complicated, and rife with pitfalls.

https://www.toptal.com/designers/ux/guide-to-cross-cultural-design?x=d