After spending some time away from the original Pōluku design, decided to create something more energetic and dynamic. This logo depicts a Hawaiian octopus swinging a poi pounder—akin to spiking a volleyball. The octopus was selected as a symbol for adaptability and intelligence—a metaphor for Pōluku’s team members. The poi pounder visual is self-explanatory. Plus, it’s just plain menacing.
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