Hoodzpah Amy Hood

Fanhood Visual Identity

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Fanhood is incisive, curated content and engaging community revolving around all things NBA. In depth articles by writers from global brands like ESPN are delivered to your inbox twice a week, with in person events soon to follow.⁠

Here's a look at the logo system featuring a custom lettered wordmark. The icon is a nod to the idea of many fans coming together, united under the common banner of their team. ⁠

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Check out the full case study on our site: https://hoodzpahdesign.com/portfolio/fanhood-sports-branding/

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