I honestly find logo design quite challenging. To best describe it, I would have to quote a part of this Free Press Media article describing it as "...a simplistic graphic that needs to accurately convey the identity of an entire business. It needs to be creative yet professional, memorable but not ridiculous, original and not predictable."
Yep, sounds like a lot of responsibility!
But this project was really cool - I was asked to do a simple typography logo for the North Star consulting agency. I tried creating something new while avoiding copying other designs (there is really a lot of them) and without looking like I used some logo generator.
So... how did I do? :)
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