3 Responses

  1. Matt Legrand Matt Legrand

    In the wake of corporate obfuscation and impersonation of government food labels, this is a concept for a guerrilla food labeling system, intended to provide preattentive visual communication of product quality, based on an honest matrix of up-to-date characteristics; grouped into the categories of Sustainability, Purity, Treatment, and Nutrition.

    Using iconographic elements from public-domain symbols found at The Noun Project, it borrows stylistic components from smoking warning labels and clothing care instructions.

    The proposed website would include a breakdown of each category and the ability for consumers to generate and print their own custom food labels.

    over 1 year ago

  2. Changed the rating system to a letter grade with a secondary percent score.

    Scrapped any use of color... using diagonal bars to indicate positive and negative categories.

    over 1 year ago

  3. Fabien Gavinet Fabien Gavinet

    Clean&simple :)

    over 1 year ago

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