In the wake of corporate obfuscation and impersonation of government food labels, this is a concept for a guerrilla food labeling system, intended to provide preattentive visual communication of product quality, based on an honest matrix of up-to-date characteristics; grouped into the categories of Sustainability, Purity, Treatment, and Nutrition.

Using iconographic elements from public-domain symbols found at The Noun Project, it borrows stylistic components from smoking warning labels and clothing care instructions.

The proposed website would include a breakdown of each category and the ability for consumers to generate and print their own custom food labels.

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