Amazon Dribbble

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Wanted to get in on this playoff. I'm fairly new to logo design, coming from a web background, so would love to hear your thoughts.

The amazon logo has always annoyed me. I like the simplicity of the logo, and wanted to keep that, but I don't feel the current logo accurately represents either the name of the company, or the services it provides.

One of the biggest features that I think they offer is the "One click" purchasing option, and so I built an animated logo kinda based around that.

Check out the attachment to see how the animation looks, my thinking was it could be used as the image in the shot normally, and then for video advertising the animation would work well, with a "click" sound as the cursor disappears, creating the negative space for the A.

What do you think guys?

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