Baker Tilly - Services

Services and sub-services interaction flow.

Baker Tilly offers a wide range of services to a large number of industries. To differentiate between services and industries we used a bold typographic treatment to indicate services and sub-services, as opposed to the photographic treatment used for industries and sub-industries.

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Baker Tilly is an international, fully-service accounting and advisory firm that offers expertise in audit, tax, and management consulting. With a worldwide network of independent accounting and business advisory firms in 147 territories, 33,600 professionals and combined worldwide revenue of $3.8 billion, Baker Tilly is ranked as one of the 15 largest accounting and advisory firms.

Later last year we were asked to complete redesign and develop the Firm’s corporate website bakertilly.com

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The recently launched website contains thousands of pages, with information about a huge array of service offerings and other types of content, and is designed for visitors from a wide range of industries.

A big part of our work was the deliberate process of untangling a knot of pages, subpages, microsites, and campaign pages that had become extremely unwieldy and organizing it into a single, scalable platform that could be easily administered.

Ueno’s developers handled all aspects of the technical setup, including connecting the platform with third-party services like Salesforce and Eloqua, and various legacy backend systems.

The main goal of the project was to create a modular system to allow Baker Tilly to replace or upgrade each system without having to rebuild the entire site from scratch.

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The result is a successful collaboration between the client and our teams in New York and ReykjavĂ­k, with Ueno responsible for the content strategy, information architecture, web design and web development of the whole thing.

Thanks to everyone who worked on this project: David, Cort, Andrea, Steph, Kiu, Birkir, Oli, Einar, Bjarni, Magnea, DavĂ­Ă°, Calvin

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