18 Responses

  1. Alen Type08 Pavlovic Alen Type08 Pavlovic

    If Ingvar Kamprad or Mikael Ohlsson would call me and say "Alen, we would like you to..." I would get rid of two things: micro-serifs and the ellipsis (a version without ellipsis is sometimes used on the store walls, which are blue, so it comes without any enclosure in that case). I would Sweed it up! Sweed! Sweed! Sweed!

    PS without serifs, check that tiny little sexy pencil they are known for (you can always grab a handful of those in the store for sketching) that snuggled in, in the negative space of letter A ;)

    likes

    over 1 year ago

  2. Jared Granger Jared Granger

    NOOO!! This was on my list to rebrand for the playoff!! Job well done though Alen!

    over 1 year ago

  3. Serji Gold Serji Gold

    Yeah, their micro-serifs always piss me off. This version is nice.

    likes

    over 1 year ago

  4. Derrick Kempf Derrick Kempf

    Submit this to him. Like yesterday.

    over 1 year ago

  5. Matt Vergotis Matt Vergotis

    What an improvement!! I feel like this version MUST be used from this day forward. Well done Alen.

    over 1 year ago

  6. Deividas Bielskis Deividas Bielskis

    great work Alen, looks much better:)

    over 1 year ago

  7. Stelian Vasile Stelian Vasile

    This is great work, but I tend to like those little serifs, I was just looking at them couple of days ago.

    likes

    over 1 year ago

  8. Clubhouse Studios Clubhouse Studios

    The micro serifs make it easier to read at distance.

    over 1 year ago

  9. Brian Ramage Brian Ramage

    Now all I can see IS that little pencil. Haha

    over 1 year ago

  10. Salih Kucukaga Salih Kucukaga

    Great update. I've never been a fan of that ellipse shape.

    over 1 year ago

  11. Finn Finn

    I wrote a mail to IKEA..
    Seriously.

    over 1 year ago

  12. Menaka Menaka

    i loved the tiny pencil! Good idea :D

    over 1 year ago

  13. Luka Balic Luka Balic

    I like little serifs, but ellipsis really has to be removed, and that pencil detail is great!

    over 1 year ago

  14. Alen Type08 Pavlovic Alen Type08 Pavlovic

    Thanks people!

    over 1 year ago

  15. Todd Fooshée Todd Fooshée

    For some reason I've always enjoyed the micro serifs, but man, your version here just seems completely right. Especially due to the negative space pencil.
    They really need to get rid of that ellipsis, cause this looks great here.
    They should also go back to Futura for all their type in their catalogs/signage/etc with this new mark.
    Great job!

    over 1 year ago

  16. Alen Type08 Pavlovic Alen Type08 Pavlovic

    @Todd Fooshee thanks mate, I appreciate it!

    over 1 year ago

  17. Tabitha Kristen Tabitha Kristen

    Subtle changes but, perfect changes. Jag älskar det.

    over 1 year ago

  18. Alen Type08 Pavlovic Alen Type08 Pavlovic

    @Tabitha Kristen tack så väldigt mycket Tabitha!

    over 1 year ago

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