Cardiff Snowcraft Spectrum
We wanted to create a way users could help pick a board that matched their riding style. We worked with the Cardiff team to create a spectrum. The spectrum is interactive showing the sketch of the board then as the user hovers they see the graphic then they can click to go to a PDP. On the PDP they could make the last few buying decisions and checkout. This creates a different shopping experience that keeps the user informed while making confident purchasing decisions.
Cardiff Tech