The Design Clinic Pattern

Design can be an intimidating subject for entrepreneurs, but is essential to the growth of their business. We decided to host an event series educating entrepreneurs on best practices and giving them the opportunity to get a short consultation about their business. The idea was to make design and designers more approachable to them, while allowing designers to learn more about the early stage problems new businesses face. This goal heavily informed the creative for the series, resulting in a friendly and inviting identity.

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