Strive – business card

Strive is an educational consultancy based in Berlin and London. The start-up was born to offer a bespoke experience to students, organising educational trips to UK and Ireland.
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The main goal was to make Strive’s brand identity stand out from the usual look and feel of educational companies. Its visual language and tagline #NewPathsofLearning aim to inspire teenagers to step out from their comfort zone while being trustworthy for their parents.
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The logotype purpose is conveying a sense of action rather than being explicitly academic, with a black-and-white visual identity that would appeal to both young travellers and their parents.