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Strive is an educational consultancy based in Berlin and London. The start-up was born to offer a bespoke experience to students, organising educational trips to UK and Ireland.
The main goal was to make Strive’s brand identity stand out from the usual look and feel of educational companies. Its visual language and tagline #NewPathsofLearning aim to inspire teenagers to step out from their comfort zone while being trustworthy for their parents.
The logotype purpose is conveying a sense of action rather than being explicitly academic, with a black-and-white visual identity that would appeal to both young travellers and their parents.
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