Baker Tilly - Industries

Industries discovery navigation flow. A core part of the project was enabling the user to discover the full industry and sub-industry offering of Baker Tilly.

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Baker Tilly is an international, fully-service accounting and advisory firm that offers expertise in audit, tax, and management consulting. With a worldwide network of independent accounting and business advisory firms in 147 territories, 33,600 professionals and combined worldwide revenue of $3.8 billion, Baker Tilly is ranked as one of the 15 largest accounting and advisory firms.

Later last year we were asked to complete redesign and develop the Firm’s corporate website bakertilly.com

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The recently launched website contains thousands of pages, with information about a huge array of service offerings and other types of content, and is designed for visitors from a wide range of industries.

A big part of our work was the deliberate process of untangling a knot of pages, subpages, microsites, and campaign pages that had become extremely unwieldy and organizing it into a single, scalable platform that could be easily administered.

Ueno’s developers handled all aspects of the technical setup, including connecting the platform with third-party services like Salesforce and Eloqua, and various legacy backend systems.

The main goal of the project was to create a modular system to allow Baker Tilly to replace or upgrade each system without having to rebuild the entire site from scratch.

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The result is a successful collaboration between the client and our teams in New York and Reykjavík, with Ueno responsible for the content strategy, information architecture, web design and web development of the whole thing.

Thanks to everyone who worked on this project: David, Cort, Andrea, Steph, Kiu, Birkir, Oli, Einar, Bjarni, Magnea, Davíð, Calvin