Xauen - Branding exploration 02

Saos-xauen-branding-c2-league-gothic-condensed

3 Responses

  1. Simon H. Simon H.

    Second exploration for Xauen. Our intern has cool ideas of his own, that might have a better chance to be chosen! I'll show them if they are.

    over 1 year ago

  2. adam nishma adam nishma

    i wonder what the intern comes up with..

    from these two you've uploaded personally i like the other one better, specially the A which is a bit softer/more rounded - but both are good, just a matter of different atmosphere.. this is a little more strong , the other is a little more "free" i'de say ..hmm.. loose maybe

    likes

    over 1 year ago

  3. Simon H. Simon H.

    @adam: His concepts can be seen here. I'm a huge fan of the wing in the X, as well as the "burst" concept. We'll see.

    As for the type explorations, I'd say that while I agree with you (Arvil Sans is much softer), it seems to me that the above option based on League Gothic Condensed fits better what I get from the band's universe. There's a dark, intense, and harsh underlayer in the band's world, and it seems that something not as "sugar-coated" fits. But that's just me :-)

    over 1 year ago

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