One of the unused designs during the process. This was inspired by the notion that the sun is an infinite source of power.
Created by the Helvetic Brands team.
over 1 year ago
This is an awesome icon / image mark. Really clever.
"This was inspired by the notion that the sun is an infinite source of power."
I need this kind of power source for my iPhone LOL ;) Clever mark guys!
Looks like a power villain.
If you don't use it now, use it somewhere else: it's brilliant.
Similar to a logo design I helped with a while back. Interesting to see a different execution of the same concept! (BTW, thank you for sharing so many process images)
Thanks to all for the comments.
@Tyler Sticka appreciate you pointing that out. In the end we went with another approach.
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