Bent Hansen

Again, I had the pleasure to be part of the awesome show called Logo Therapy from the futur.

The one and only @theChrisDo was our host again, guiding us through the stream. I had the opportunity to pick the logo from a company called Bent Hansen, a danish furniture brand that craft premium chairs and much more.
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I tried to simplify the logo by fusing the initials into one bold shape with clear lines. Since their bestselling products are chairs, I thought it would make sense to implement the company’s roots. The main essence compressed into one closed shape. Can you spot what my intention was here?

Marcus Rentsch
Logo & Brand Identity Designer

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