Actify is a nationally established neurotherapy clinic with innovative treatments and a plan to grow locations by 5x in three years. Their existing positioning, identity and messaging was flat, predictable and not in line with their disruptor status. In addition, they needed to move away from the perception of being a ketamine clinic.
To address Actify’s difficult challenges, we recommended positioning the brand as a warm and personalized place to get the safest, most advanced depression treatment available, summarized by “rediscover yourself” which spoke to the breakthrough many patients described after undergoing the therapy. As a solution, not a treatment, Actify helps you lift yourself from the shadows of depression. For the B2B audience, we leaned into the safety, cost benefits and long-term success of their treatments.
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