logo concept for a new product that I am developing (currently in early testing phase).
The type is a modified Helvetica, with Clarendon inspired slab serifs carefully added by hand, thus combining the features of two of my favorite typefaces.
I thought about shifting the arrow around to fit the angles of the V, but decided it was more important to keep the existing angle to keep the reference to the mouse pointer...
over 3 years ago
love how you modified the type!
Thanks Amber. It was fun to tweak the type like that.
I wouldn't change the arrow's angle, that's for sure, it's better how it is now.
The "S" looks really weird to me, and that I would definitely change. It looks like it's upside down, the thicker/wider part is at the top, which kind of messes up the whole harmony. Might be totally subjective, that's just how I feel about it :).
Other than that, I simply love it. Really :).
Very nice! I agree with Amber, I love how the type fits together. Heck, the whole thing fits together superbly.
almost 3 years ago
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