Survd - Coming in 2011

Shot 1290008293

logo concept for a new product that I am developing (currently in early testing phase).

The type is a modified Helvetica, with Clarendon inspired slab serifs carefully added by hand, thus combining the features of two of my favorite typefaces.

I thought about shifting the arrow around to fit the angles of the V, but decided it was more important to keep the existing angle to keep the reference to the mouse pointer...

  • Icon shotstat like
  • Icon shotstat drop

More from Matt Ward

  1. Wardology Mark
  2. Ralph And Lou Logo
  3. Ui Kit
  4. An Unfolding Tale Cover Concept - Version 2


keyboard shortcuts: L or F like post comment