Petri – Mobile Selects
Co-founded by a team of world-class entrepreneurs and scientific leaders, Petri is a biotech accelerator program that develops companies at the frontier of biology and engineering.
The team at Petri approached us earlier this year as they were planning the public launch of their accelerator program. They wanted a visual brand system and site that differentiated them in the biotech space, and reflected their unparalleled team of co-founding entrepreneurs, industry leaders, and researchers.
The Craft team created a visual system that ties into the Petri brand name and concept of growing cells in biology. The site focuses on highlighting the incredible experience of the founding team and clearly articulating the benefits of the program.
Our role:
Strategy
Art Direction
Creative Direction
Website Design
Development
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