Don M. Ouwens

Self-service onboarding for SaaS startup

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Sharing designs I did for Convious’ sign up flows. This customer dashboard was one of their main SaaS products.
In order to make the product more scalable, the goal of this project was to make the the customer onboarding a self-service flow. The screens shown are the plan selection and payment methods for the self-service onboarding.

To boost the number of users signing up for the product, I introduced persuasive design into the conversion funnel by:

_Adding testimonials on the side of the screens
_Emphasising on discounts for annual plans
_Writing clever copy to give the pricier plans more positive and desirable names

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