TOA Hemp is a refreshing drink. The target of Toa Hemp is urban and sporty adults that take care
of their health and like to try new energetic and healthy products.

With this design we want to break with the current designs that we can find at the supermarket,
which are generally saturated, colourful and overloaded. We create something different that can
stand out.

We want to focus on the main ingredients with a clean and simple illustration, and we just use
this on the top part of the can. Referring to the rest of the packaging, is just white with the
typography, so we can easily differ our products from the competitors.

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