A few years ago, no one would believe that retail shopping can be related to web stores, smartphones, and social platforms. In the age of digital transformation and technological advancements, retail has found a way to survive. Yes, in-store shopping is still popular. It’s being improved and provides a much more convenient experience than traditional shopping.
Shoppers are now able to compare products, check prices, or research reviews, all in-store, before deciding whether they want the product or not. If your retail business is not available worldwide, this could significantly affect the user experience.
That’s where omnichannel retail comes in hand. You’ve probably heard of it before. It was first a buzzword but has now grown into a tactical strategy for staying in business. According to , an “omnichannel strategy is a panacea for a difficult environment.”
They’ve the shopping behavior of 46,000 customers and found out that 73% of them used multiple channels during their shopping journey. Such consumers are called omnichannel customers.
In this article, we’re going to have a detailed look at the what, why, and where of in-store shopping and focus on the creation of a successful omnichannel retail strategy.
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