As starters, we tend to come up with ideas all the time. Sometimes they’re innovative, sometimes business concepts, sometimes just little itches that we want to scratch. We talk about those ideas, socialize them, sketch them out, and share them with each other. But really, most of them don’t matter enough to put much time or energy into. Don’t be afraid to judiciously eliminate those ideas that simply don’t matter. Ideate, discover what matters, and pursue it relentlessly.
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