Beverly Drive Font specimen: Ruby Bullet

I've always been inspired by vintage cars and motorcycles. The visual identity systems on classic cars are so maximalist: seals, hood ornaments, and of course those sassy custom script wordmarks. When designing our new left-leaning font, Beverly Drive, I knew it had to feel at home on a shiny chrome grill. Low x height, exaggerated cap heights, and plenty of capital letter alternates!

Beverly Drive drops in 5 days on Wed October 30th! Stay tuned here, or sign up for our newsletter to get first dibs when it drops: http://bit.ly/2JndNhw

To say I've been having fun on these font usage example teaser illustrations is to *grossly* understate the matter. I'm having a ball!

Posted on Oct 25, 2019
Hoodzpah
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