My little side project. I'm obviously no expert letterer so any feedback and crits are greatly appreciated to fix all the clunks I'm not seeing.
Larger view is attached.
over 1 year ago
Wow. Really nice. I would move the "K" up a bit and open up the "s" That is nitpick. Good work.
The k from Kellogg's is also used on Special K. So I think you should think about the k reading as Kellogg's on its own. As it is, I don't think the link is there.
This is cool! I think the K only needs to go up slightly.. just a few pixels
I would agree with the small tweaks above. Overall, I think this looks great!
The Gs look a bit stiff.
looking good, some opinions. The leg of the K is too thick, needs some variation. The o doesnt have enough counter in it maybe make the connection between the o and g thinner. the second g is different than the first, putting them both the same would balance it more, right now it looks as though the second g is leaning in because of its difference, i do prefer the shape of the second g though, it has more variation but I like the tail of the first g better.
If I may ask, what would be the strategy behind replacing their logotype in a rebrand of Kellogg's?
Seems to me that their design issues start outside of the logotype, which carries quite a bit of equity.
I like the previous logo better. It seems more uniform somehow. Maybe try decreasing the spacing?
Really like it.
Thanks for the tips everyone.
@Riley Cran Yeah I agree with you about the equity thing and realistically it will never change since their logotype is actually Kellogg's signature. I just thought it would be nice to take a shot at improving it. Just doing this for fun really, I'll be tackling on their packaging designs next.
by Ricky Linn
Tweaking and refining.
over 1 year ago
I just don't understand why you would want to change the logotype? it's perfect in my opinion. Also agree with what Riley was saying up top there.
Great work! My compliments!
I agree with @Neil Tasker . Great effort though. I love redesign attempts (even if they are purely visual).
"It's GRRRREAT." — Tony, the Tiger
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