Kelloggs

Kelloggs-shot

1 Attachment

16 Responses

  1. Ricky Linn Ricky Linn

    My little side project. I'm obviously no expert letterer so any feedback and crits are greatly appreciated to fix all the clunks I'm not seeing.

    Larger view is attached.

    over 1 year ago

  2. kirk visola kirk visola

    Wow. Really nice. I would move the "K" up a bit and open up the "s" That is nitpick. Good work.

    likes

    over 1 year ago

  3. Kevin Fox Kevin Fox

    The k from Kellogg's is also used on Special K. So I think you should think about the k reading as Kellogg's on its own. As it is, I don't think the link is there.

    likes

    over 1 year ago

  4. Ryan French Ryan French

    This is cool! I think the K only needs to go up slightly.. just a few pixels

    likes

    over 1 year ago

  5. Jon McClure Jon McClure

    I would agree with the small tweaks above. Overall, I think this looks great!

    over 1 year ago

  6. Simon Simon

    The Gs look a bit stiff.

    over 1 year ago

  7. Neil Tasker Neil Tasker

    looking good, some opinions. The leg of the K is too thick, needs some variation. The o doesnt have enough counter in it maybe make the connection between the o and g thinner. the second g is different than the first, putting them both the same would balance it more, right now it looks as though the second g is leaning in because of its difference, i do prefer the shape of the second g though, it has more variation but I like the tail of the first g better.

    over 1 year ago

  8. Riley Cran Riley Cran

    If I may ask, what would be the strategy behind replacing their logotype in a rebrand of Kellogg's?

    Seems to me that their design issues start outside of the logotype, which carries quite a bit of equity.

    likes

    over 1 year ago

  9. Digital Poke Digital Poke

    I like the previous logo better. It seems more uniform somehow. Maybe try decreasing the spacing?

    over 1 year ago

  10. Lindsey Lindsey

    Really like it.

    over 1 year ago

  11. Ricky Linn Ricky Linn

    Thanks for the tips everyone.
    @Riley Cran Yeah I agree with you about the equity thing and realistically it will never change since their logotype is actually Kellogg's signature. I just thought it would be nice to take a shot at improving it. Just doing this for fun really, I'll be tackling on their packaging designs next.

    over 1 year ago

  12. over 1 year ago

  13. Luke Ritchie Luke Ritchie

    I just don't understand why you would want to change the logotype? it's perfect in my opinion. Also agree with what Riley was saying up top there.

    likes

    over 1 year ago

  14. Andrea Cau Andrea Cau

    Great work! My compliments!

    over 1 year ago

  15. Matt Warren Matt Warren

    I agree with @Neil Tasker . Great effort though. I love redesign attempts (even if they are purely visual).

    over 1 year ago

  16. Loren Morris Loren Morris

    "It's GRRRREAT." — Tony, the Tiger

    over 1 year ago

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