Yummygum logotype

70 Responses (page 1 of 3)

  1. Claire Coullon Claire Coullon

    Final logotype for the Yummygum design company. The custom script sits alongside a bubble icon they designed (see rebound) and the logo was launched last week on their updated website.

    For once, I updated my portfolio right away (ish) with process description, concept drawings, unused version, etc. and some very kind feedback from Leon and Vince: project page.

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    over 1 year ago

  2. Neil Tasker Neil Tasker

    yeahhhhhhhhhh love you take the first m under the baseline, adds a hint of playfullness to it, and the g u is a smart little ligature

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    over 1 year ago

  3. Jed Bridges Jed Bridges

    Nice Claire!! I love the variation on all of the m's. And I love how the g connects to the u : )

    over 1 year ago

  4. Nikita Prokhorov Nikita Prokhorov

    Yummy. That 'y' is fantastic. I love it.

    over 1 year ago

  5. Haziq Mir Haziq Mir

    10/10. Would lick.

    over 1 year ago

  6. Claire Coullon Claire Coullon

    @Neil Tasker Cheers Neil, glad that's how it comes across! (and yeah I was pleased that 'g-u' worked out too).

    @Jed Bridges Thanks a lot! It's not every day you draw 3 'm's in one word, glad the variation works.

    @Nikita Great to hear that, spent a while tweaking it. (I also know you clearly meant to say "jazzy" there..).

    @Haziq Mir Haha, thanks!

    over 1 year ago

  7. Chris Beaumont Chris Beaumont

    I had planned a comment but saw @Neil Tasker 's comment pretty much covers it all anyway. Good choice on the smaller tail on the y too, it really helps show off that great g-u.

    over 1 year ago

  8. Rodrigo Grundig Rodrigo Grundig

    what a gorgeous piece of work. congrats!

    over 1 year ago

  9. Colin Tierney Colin Tierney

    you have a distinct elegance within your letters and word marks as a whole that i've never seen with any other typographer.

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    over 1 year ago

  10. Chris Burton Chris Burton

    Love double-story letters. Great work as always, Claire.

    over 1 year ago

  11. Claire Coullon Claire Coullon

    @Chris Beaumont Great to hear that about the 'Y'. It's always tricky with descenders when you need to maintain a relatively compact logo shape. Cheers for the comment!

    @Rodrigo Grundig Thank you!

    @Colin That's such a nice thing to read – thank you, means a lot. Also.. congratulations! (Clearly your parking sign lettering was the highlight of the day.)

    @Christopher Burton Ahh, so do I (obviously). It's fun to get to work one into a script.

    over 1 year ago

  12. Jared Granger Jared Granger

    This is scrumdiddlyumptious Claire! Love that g and u ligature. Scripting at its finest is always portrayed in your work. No need to tell you to keep up the good work here, because—obviously—you always do.

    over 1 year ago

  13. Simon Ålander Simon Ålander

    Dat g!

    over 1 year ago

  14. Claire Coullon Claire Coullon

    @Jared That's a brilliant word, it would make an amazing one to draw (imagine the ligatures you could get out of it). Thanks very much for the supportive feedback! I really appreciate it.

    @Simon Ålander Aha, thank you!

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    over 1 year ago

  15. Jared Granger Jared Granger

    That word was strategically placed to inspire you're creative cogs... Swashes and ligatures galore!

    over 1 year ago

  16. Daniel Eden Daniel Eden

    over 1 year ago

  17. Claire Coullon Claire Coullon

    @Jared Ahh, clever! I may have to use it in the next sketchbook doodling..

    over 1 year ago

  18. Claire Coullon Claire Coullon

    @Dan Eden Hahaha awesome, thanks! (And I'll excuse the fact that the film is questionable).

    over 1 year ago

  19. Tobia Crivellari  Tobia Crivellari 

    You're magic my Teacher! Love this!!! @Claire Coullon

    over 1 year ago

  20. Sean McCabe Sean McCabe

    Just so you know, it's not that I didn't want to comment, it's just that I have no words. I'll let my humble "like" suffice!

    Ok, I'll just say you nailed that rhythm. Avoided the "picket fence" hazard like a pro.

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    over 1 year ago

  21. Filip Pietroń Filip Pietroń

    One question is left, what's your real typeface, Claire? I bet it's as marvelous as your work.

    over 1 year ago

  22. Amber Asay Amber Asay

    loved reading your write up on your project page! You have a great sense of subtle but memorable touches to the type!

    over 1 year ago

  23. Nuruzzaman Sheikh Nuruzzaman Sheikh

    stunning!

    over 1 year ago

  24. Claire Coullon Claire Coullon

    @Tobia Thanks very much! (and very nice of you to mention on Twitter too).

    @Sean McCabe How dare you not comment Sean. Haha, I have that all the time with your shots too. I'll definitely have to use the "picket fence" term next time, not heard that before. But yeah trying to catch it before it happens! Thanks for the kind words.

    @Filip My handwriting is thankfully a little neater than the scribbled notes in that image, but mostly pretty boring! Hope all is going well with you by the way.

    @Amber Thanks a lot, it's really nice to hear that! I'm definitely a fan of small details, but I guess that's quite obvious, haha.

    @Nuruzzaman Sheikh Thanks!

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    over 1 year ago

  25. Kevin Burr Kevin Burr

    Yeah, what everyone else said.

    over 1 year ago

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