SmartBeast
When you are in public you can hardly see anyone without a smart watch or any other smart gadgets.
SmartBeast is all about smart gadgets and clothing, in just one website. You can compare and basically find anything smart-related in SmartBeast, hence the name.
In a team of 3, we conducted a design research, surveys, interviews, benchmarking, about the athlete's market and intelligent gear. Based on the insights, we developed the website idea, personas, and user journeys.
You can watch a 30 seconds presentation of the project: