Spotify 2018 Wrapped

Hundreds of millions of music fans listen to Spotify, but no two fans listened exactly the same. So we decided to give each user and artist a unique experience of their year in music by using live image color analyzation and a big set of type animations in flexible layouts. Over 35M fans and 400k artists visited the site during the campaign.

These are the share cards artists shared on social media.

Thankful and proud to work with a team that allows you to follow through with something new and challenging in design and technology.

This site was a collaboration between Spotify and Active Theory.

Design case study here:
https://www.behance.net/gallery/75636503/Spotify-2018-Wrapped