Stand-in Lyri... Er... Copywriting.

I keep myself entertained by seeing if clients will recognize different stand-in copywriting. If they don't, who cares? But if they do, it's a great subtle way to get them smiling.

In this case, the client happens to be a Dire Straits fan, so I'm pretty sure he'll catch it. ;)

Posted on Nov 9, 2010

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