Homepage Redesign
Our old homepage strictly showed branding with our products featured right on page one upon scroll. This left us with a higher bounce rate and a lower click-through rate.
This redesign now educates our audience about WHAT our product does, HOW it will help them achieve their production goals, and WHY our solution is a good fit for their needs in addition to the BENEFITS they can look forward to when using our software solutions. We intentionally do NOT feature our products on our homepage, hoping to entice end users to click through our site to learn more information.
Total design start-to-finish: 8 months
Software used: Combo of Adobe Creative Cloud + Wordpress CMS + Custom HTML/CSS