Monogram
CLIENT
IPM is a high-end real estate investment consulting firm based in Tulum, Mexico.
OBJECTIVE
Build a brand that transmits seriousness and tranquility, and a symbol with IPM initials that acts as protagonist of the identity.
SOLUTION
We created the brand identity inspired by the “beach-office” concept, the corporate-relaxed, which is the company's attitude in the business world. We designed a unique and remarkable icon with the interwoven IPM letters, forming a target that suggests the aim for the best investment. The color palette, inspired by the sky and the sea, conveys seriousness and lightness and the metallic blue print adds a tone of modernity and sophistication to the brand.
Now on our website: https://byindustria.com/ipm
brand identity
branding
business
corporate
graphicdesign
icon
identity design
industria branding
logo
luxury
mark
monogram
premium
real estate
symbol
target
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Posted on
Oct 18, 2019
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