Designer Fund

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73 Responses (page 1 of 3)

  1. Claire Coullon Claire Coullon

    Recently finished logo and visual identity development for the Designer Fund. The main logo features a custom slab serif alongside a calligraphic-inspired abstract 'df' mark. There's also a simple secondary monogram, a variant for square formats and an alternate for small sizes. Bigger images and colours in the attachment.

    We went through some extensive development and there's a lot of background, but to summarise, the Designer Fund's mission is to invest in designers building businesses with positive social impact. Attributes central to the organisation are connections, collaboration and the idea of giving something back.

    The mark connotes a strand of DNA, representing the belief that design should be at the core of a great company. It's also an interconnected path, symbolising the strength of connections within the community.

    I'm working on a portfolio update with sketches, revisions, etc. which should be up soon. In the meantime, thanks to @James T. Edmondson for the help on this one – especially with the inevitably problematic 'S'.

    Edit: I was actually quicker than planned and just finished the portfolio update.

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    over 1 year ago

  2. James T. Edmondson James T. Edmondson

    Alright! Great job on this Claire, came out really great. And I know Ben and Enrique are stoked on it!

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    over 1 year ago

  3. Claire Coullon Claire Coullon

    @James T. Edmondson Thank you! Great to hear that. (I couldn't believe how much that 'S' stood out once you'd mentioned it, haha.)

    over 1 year ago

  4. Matt Kump? Matt Kump?

    This looks fantastic! Before reading your rationale I kind of saw it as a unique currency symbol… like a £ or $, which I thought represented the unique value a designer as founder brings to a company, combined with the direct concept of a 'fund'. But I think just pulled that out of my ass.

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    over 1 year ago

  5. Muhammad Ali Effendy Muhammad Ali Effendy

    @Claire Once again you did a great job. Simply fantastic.

    over 1 year ago

  6. Chris Beaumont Chris Beaumont

    One of the 1st things I noticed was how good the s was, perfectly balanced. I'm ashamed to say It's good to hear you struggled with it, I find s's so difficult to get right I'd hate to think you find them as effortless as the result shows. The whole concept and execution is just great it's easy to see how much work has gone into it and it's totally worth it.

    over 1 year ago

  7. Matt Vergotis Matt Vergotis

    Beautiful work Claire. You've come up with such a versatile bunch of wonderfully crafted elements that work magnificently together.

    over 1 year ago

  8. Neil Tasker Neil Tasker

    really nice work Claire bear. love that monogram, it really contrasts well with that nice slab and as always great color choices.

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    over 1 year ago

  9. Jeff Jenkins Jeff Jenkins

    The first thing I noticed, of course, is the beautiful mark ... then the 'S', then the 'R' (gorgeous). I'm waiting for you to mess up, just once, to prove you're human :)

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    over 1 year ago

  10. Claire Coullon Claire Coullon

    @Matt Kump?? Hahah, I love how you worded your comment. Of course, that currency symbol reference was totally intentional.. (I wish, it sounds awesome). Thanks a lot for the feedback!

    @Muhammad Ali Effendy Thanks Ali! Was good catching up with your work earlier, that "Finance" custom serif is really nice done.

    @Chris Beaumont Ahh, great to hear for the 'S' (and yeah, I think they're probably a pretty universally difficult letter). Thanks very much for the thoughtful feedback as always!

    @Matt Vergotis Thank you! The design for the mark in in particular progressed quite a lot throughout the process, so it's good to hear the different pieces go together well.

    @Neil Tasker Hey Neil, thanks! Yeah the contrast was what really sold it for us too. Colours are brighter than what I usually work with, so glad to hear they work. Hope you're doing well!

    @Jeff Jenkins I'll have the sketches up soon so you can see all the original mistakes, haha. Thanks very much for the kind feedback! By the way, only just saw your site redesign – looks fantastic! The logotype looks beautiful, especially alongside the header ornamentation.

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    over 1 year ago

  11. Andy Luce Andy Luce

    This is lovely.

    over 1 year ago

  12. Bryan Zavestoski Bryan Zavestoski

    Nice work, as always! Interesting how the shape of the mark was there almost from the beginning, but then the style of it evolved through the iterations.

    over 1 year ago

  13. Claire Coullon Claire Coullon

    Thank you @Andy, it's always really nice to hear what you think.

    Thanks @Bryan! Good point for the mark, it's definitely the style that progressed the most (moving away from the mono-line weight was probably the biggest difference). Cheers for the thoughtful feedback!

    over 1 year ago

  14. Bady Bady

    really dig this! lovely logo

    over 1 year ago

  15. Joe Prince Joe Prince

    If you and @James T. Edmondson don't make that slab serif into an actual font I am making the conscious decision to never speak to either one of you again. It is too good to not be available for the rest of us type-deficenient nerds. Consider yourselves warned.

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    over 1 year ago

  16. Nikita Prokhorov Nikita Prokhorov

    Nice mark @Claire! Really diggin' this. Stfan Kanchev would be proud.

    over 1 year ago

  17. Joonbug | FK | Bugs87 Joonbug | FK | Bugs87

    I love you..

    over 1 year ago

  18. Claire Coullon Claire Coullon

    @Bady Glad to hear that, thank you!

    @Joe Hahah that's one hell of a warning (but if you did that, who would nit pick over the placement of your diacritics??) I have to say though I'd be very wary of trying to create a typeface to compete with Klinic Slab..

    Thanks @Nikita, that's an awesome compliment! Hadn't had the chance to design a separate mark for ages (something different right?!) so really glad to hear it works.

    @Joonbug Haha, thanks for the comment! Hope all is well on your end.

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    over 1 year ago

  19. Florin Capota Florin Capota

    Hi Claire, great symbol, very nice type, love this! nothing else to say :)

    over 1 year ago

  20. Claire Coullon Claire Coullon

    Hi @Florin, thank you! You always have such nice comments, I really appreciate your support. Hope you're doing well!

    over 1 year ago

  21. Joe Prince Joe Prince

    Haha fair enough Claire :) You both did an amazing job, a real testament to your typography skills. Keep it up!

    over 1 year ago

  22. Claudio Gomboli Claudio Gomboli

    Great works, @Claire Coullon

    over 1 year ago

  23. Sean McCabe Sean McCabe

    Wow, just a beautiful piece. Great choice with the abstract mark. The contrast and curves of the icon juxtaposes with the cleanliness of that custom slab so smartly. Enjoyed seeing the process work on the portfolio update. Thanks for sharing!

    Edit: just saw @Neil's comment above after posting my comment and looks like he said almost the exact same thing—gmta!

    over 1 year ago

  24. Lindsay Goldner Lindsay Goldner

    Love this- and love Designer Fund. Someday (in the next couple years, I hope) would love to get involved, so it's great to see the progress shots of where their design is headed. Great work, as always.

    over 1 year ago

  25. Lindsay Goldner Lindsay Goldner

    Also, strangely, the way you did the mark is almost exactly how I do the cursive L for my name, just rotated slightly. Maybe that's why I'm drawn to it so much! :)

    over 1 year ago

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