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Be Better Than Yesterday

Today I set out to finalize the new brand. I wanted to tighten everything down and build it on a nice solid grid. To be honest, I might have gone a bit too far almost to the point of OCD. But in the end, it was nice to see the consistency and how everything works together.

Question
When designing your logo do you…
A. Just get the idea out and then flush it out with a grid later
B. Build the grid and logo simultaneously
C. What the hell is a grid -lol

Let me know below. I am interested in learning your process

Drop me a line on IG @jecldesignco

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