Joshua Minnich

Coyote Can

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A little over a year ago, I created branding for Plateau Brewing Co., a new brewery in San Angelo, Texas opening in Spring 2020. After some time passed, they reached back out for their first can design and I’m really excited to share what we worked on. With an illustration inspired by the name and Texas landscape, and type inspired by an 1889 Type Foundry book, I give you Coyote. For possibly the first time, I did something that has always intimidated me and worked in blocks of color instead of everything being created using outlines. This was used to create the abstract plateau that wraps around the can, the moon and the cloud.

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