Full project: http://www.behance.net/gallery/Veg-Go/5256075
Veg & Go provides a convenient way for college students to eat one serving of fresh vegetables while on the go. To receive maximum health benefits, the USDA suggests eating 2.5 to 4 servings of vegetables a day from the following five different vegetable categories: dark green, orange, legumes, starch, and other. Each package is color coded based on these five categories. When the packs come together they create a pentagon, symbolizing the five categories.
The iPhone app tracks your vegetable consumption once you scan the QR code on the pack. Depending on your consumption, you’ll receive a 10-15% off coupon towards future purchases as an incentive to eat more vegetables
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