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Brand identity work for Pedal, an app-based car buying company based in LA. Pedal seeks to make the car buying process simpler and easier for car buyers. I created a set of marketing materials and patterns that play off of the navigation and wayfinding elements that we see in transportation. The designs act as a reference to getting you from one place to the next, both physically in your car as well as guiding the buyer throughout the car buying process.
S/O to Tom Francesconi at Hambino for being a great creative director to team up with on a very fun project.
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