Tectonic Interactive was created to make mass viewer engagement compelling, easy and profitable for TV broadcasters and production companies.
The business helps broadcasters and TV production companies develop and launch compelling second screen, app and online services for viewers.
The duality of a grid like structure provided a practical marque that depicts the nature of the business in a simple yet smart solution.
The marque can be broken down into its core pieces and utilized as separate graphical devices further enhancing the brands voice.
Coupled with a strong workhorse font creates a wonderful juxtaposition, a forward thinking company with traditional values.
A monochromatic color palette has been chosen for a bold statement and personality.
Well...thats my thinking behind this
(closer look at the concept in the attachment)
L or F like
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