Nathan Holthus

Olives Organics | Frontify Playoff

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Lately I've been thinking it would be fun to work with an organic snack brand, so when Frontify posted their playoff, I thought it would be a great time for a fresh and funky faux organic brand.

Logo here is shown in full color, also with an optically adjusted single-color version. Type is an edited version of Juniper, designed by the amazing Joy Redick. To prove out the branding I mocked it up on some granola bars and used the colors to make some brand illustrations. It was fun!

I haven't used Frontify yet, but it looks like a really great tool for brand management. Would definitely recommend checking it out to in-house teams, or design teams with a lot of assets to manage.

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